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Travel as a
force for good
At Seek Sophie, we believe that how we travel can change the world. Every choice we make, from the guide we hike with to the hotel we stay in, has an impact. That’s why we work with local guides who actively make a difference in their communities and environment.
When you choose a Seek Sophie experience, you’re not just a tourist passing through – you're making a real difference in the lives of the people you meet and the places you explore.
The people
we support
Wildlife
Protectors
Smiling couple posing together with wildlife-themed illustrations of an elephant, cloud, flower and leaves on a dark background
Wildlife
Protectors
Emily and her partner Burm, founded one of Thailand's first truly ethical no-touch, no-bathe sanctuaries where elephants are free to be their wildest selves.
Leave No Trace
Stewards
Man wearing glasses standing and gesturing in front of Leave No Trace
Wildlife Protectors
Leave No Trace
Stewards
Rudy first started as a porter on Mount Rinjani, and saw how his beloved mountain was polluted by trash. Determined to make a difference, he trained his guides in responsible practices to Leave No Trace.
Low Carbon
Heroes
Host in a straw hat and green apron with doodles of leaves
Low Carbon Heroes
Low Carbon
Heroes
Driven by a passion for fireflies and his vision for a sustainable Bali, Wayan and his team partners with local farmers to promote pesticide-free farming, reduce carbon emissions and protect crucial ecosystems.
Plastic Waste
Warriors
Volunteer in a blue T-shirt and cap with a crossbody strap, with illustrations of rubbish picking and recycling icons around him
Plastic Waste Warriors
Plastic Waste
Warriors
Witnessing the damage plastic waste was making to Komodo National Park, local guide Warren and his team incorporate daily trash pickups into their tours, ensuring that every adventure contributes to the park's preservation.
Community
Champions
Smiling community members holding a bucket of fresh greens in an illustrated farming scene
Community Champions
Community
Champions
Nyoman and Wayan are husband and wife who founded their organic coffee farm, Bali Beans, to share their love for Balinese coffee and promote fair trade and sustainable farming in their community.
Women-led
Wonders
Illustration of a women-owned host smiling in a red jacket, with travel arrows, clouds and mountain icons on a teal background
Women-led Wonders
Women-led
Wonders
As the very first female guide in Lombok who started her own guiding business that employs other women, Katni has single handedly shattered taboos in Lombok, changed mindsets of men and women in Lombok, and have given women opportunities to earn an income.
Small actions, large impact
Each time you book an experience with these badges, you get to support these businesses and make a difference!
Environmental
Wildlife
Protector
Leave No Trace
Steward
Low Carbon
Guardian
Plastic Waste
Warrior
Social
Women-led
Wonder
Community
Champion
So.. who's Sophie?
We get asked that a lot! There’s no one on the team actually named Sophie. Sophie means wisdom in Greek. We wanted Seek Sophie to be about travel that helps you discover more about yourself and the world—travel that fills your heart and leaves you feeling more connected.
Let’s be friends!
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