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Chiang Mai Hill Tribe Coffee Tour 

Jack is a Chiang Mai local with over 20 years of guiding experience. When COVID put a pause on tourism, he turned his attention to coffee, taking a year-long roasting course. Wanting to combine his new skills with his background in guiding, he spent months visiting hill tribe villages, building trust, and creating a tour that offers something real—an authentic look at coffee farming and local life. Jack’s tours not only connect visitors with the farmers but also bring direct benefits to the community. He even helped build a road to improve village access. Through his work, he’s helping to support local families while giving people a deeper appreciation of the effort behind every cup of coffee.
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We get asked that a lot! There’s no one on the team actually named Sophie. Sophie means wisdom in Greek. We wanted Seek Sophie to be about travel that helps you discover more about yourself and the world—travel that fills your heart and leaves you feeling more connected.
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