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Studio Chiangdao Blue

Hui is the heart of a quiet studio tucked away in the foothills of northern Thailand. After spending over a decade in Japan, she returned home with more than just skills. She came back with a dream to live gently and stay close to the land. She began growing indigo with her own hands and invited local women, mothers, elders, and artisans to join her. Together, they slowly dye each piece with care and intention, using only what nature provides. No chemicals, no shortcuts, just patience and trust in the beauty that unfolds over time. For Hui, indigo is more than a color. It is a way of life, a symbol of patience, roots, and quiet transformation. In this little space they have created, community and tradition are not only preserved but deeply cherished. It is a place where everything grows slowly and meaningfully, just as it should.
So.. who's Sophie?
We get asked that a lot! There’s no one on the team actually named Sophie. Sophie means wisdom in Greek. We wanted Seek Sophie to be about travel that helps you discover more about yourself and the world—travel that fills your heart and leaves you feeling more connected.
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